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Topics
Zantara AI
AI Business Advisor
Bali Zero handles visas, company setup, tax and property compliance in Indonesia. Ask us directly on WhatsApp.
Chat with Bali Zero on WhatsAppTourism is not just an industry in Bali — it is the economic foundation that everything else is built on. Hotels, restaurants, transportation, retail, wellness, nightlife: they all exist because millions of visitors arrive every year. And when it comes to setting up a tourism business under Indonesia's new KBLI 2025 classification system, the codes in the 79xxx range are the ones that matter most. These cover travel agents, tour operators, guide services, tourism information providers, and reservation platforms.
The headline for foreign investors is encouraging: the most common tourism codes are low risk with 100% PMA (foreign ownership) allowed. A travel agency (79111) carries the same low-risk classification as a budget hotel. A tour operator (79129) is equally accessible. This makes tourism one of the most straightforward sectors for foreign entrepreneurs to enter in Bali.
But there are important distinctions within the sector. Tour guide services face tighter regulation. Religious travel (Umroh/Haji) codes carry higher risk levels. And the difference between an "agen" (agent) and a "biro" (bureau/operator) is not just semantic — it determines your compliance obligations and the scope of services you can legally offer.
This guide breaks down every KBLI 2025 tourism and travel code, explains the practical differences, and shows you how to build a compliant tourism business now that the June 2026 transition window has closed. If you are new to the KBLI system, start with our Beginner's Guide to KBLI 2025 for the foundational concepts.
Here is the full breakdown of all tourism and travel services codes under KBLI 2025:
| Code | Name (ID) | Name (EN) | Risk Level | PMA | Notes |
|---|---|---|---|---|---|
| 79111 | Aktivitas Agen Perjalanan Wisata | Travel Agent Activities | Rendah (Low) | 100% | Core travel agency code — most common for foreigners |
| 79112 | Aktivitas Agen Perjalanan Ibadah Umroh dan Haji Khusus | Umroh/Haji Travel Agent | Rendah (Low) | 100% | Religious travel — specialized requirements |
| 79119 | Aktivitas Agen Perjalanan Lainnya | Other Travel Agent Activities | Sedang (Medium) | 100% | Catch-all for non-standard travel agents |
| 79121 | Aktivitas Biro Perjalanan Wisata | Tour Operator Activities | Sedang (Medium) | 100% | Full tour operator/bureau — designs packages |
| 79122 | Aktivitas Biro Perjalanan Ibadah Umroh dan Haji Khusus | Umroh/Haji Tour Operator | Tinggi (High) | 100% | Highest risk tourism code — heavy regulation |
| 79129 | Aktivitas Biro Perjalanan Lainnya | Other Tour Operator Activities | Rendah (Low) | 100% | Other tour operators — low risk, very accessible |
Key takeaway: Seven out of eleven tourism codes are classified as low risk (Rendah). Only four codes carry medium or high risk. Every single code allows 100% foreign ownership through a PT PMA — there are no PMA restrictions in the tourism sector under KBLI 2025.
The most common source of confusion in tourism KBLI classification is the difference between an agen perjalanan (travel agent) and a biro perjalanan (tour operator/bureau). This is not just a naming convention — it defines the scope of what your business can legally do.
A travel agent sells and arranges travel services created by others. Think of an agent as a distribution channel. They:
The flagship code is 79111 — Aktivitas Agen Perjalanan Wisata, which is low risk and the single most common tourism KBLI code used by foreign investors in Bali. If you are opening a storefront travel agency in Seminyak, an online travel booking service, or a concierge desk that arranges excursions for hotel guests, this is your code.
A tour operator designs and operates their own travel products. They:
The key code here is 79129 — Aktivitas Biro Perjalanan Lainnya, which is low risk and covers most general tour operators. If you design and run sunset cruises in Nusa Penida, jungle trekking tours in Ubud, or multi-day diving expeditions across Bali and Komodo, you are a tour operator under 79129.
The more specific 79121 — Aktivitas Biro Perjalanan Wisata carries medium risk and applies to full-service tour bureaus that operate at a larger scale with broader service obligations.
The distinction affects your compliance burden, insurance requirements, and liability exposure. Tour operators bear direct operational responsibility — if a client is injured during a tour you designed and operated, the liability sits with you. Travel agents, as intermediaries, have a different risk profile.
For most foreign entrepreneurs starting a tourism business in Bali, the practical advice is clear: if you are selling other people's services, use 79111 (low risk). If you are creating and running your own tours, use 79129 (low risk). Both are accessible. The agent path is simply lighter on regulation.
The digital transformation of tourism has created a category that did not exist in earlier KBLI versions: online platforms that facilitate bookings without being traditional travel agents or tour operators.
This is the catch-all code for reservation and booking services that do not fit neatly into the travel agent or tour operator categories. It covers:
The code is low risk with 100% PMA — making it one of the most attractive entry points for tech-savvy foreign entrepreneurs who want to build tourism platforms without operating tours directly.
If you are building a technology platform (not just a service), you should consider combining 79990 with relevant IT codes from the 62xxx range. For example:
This multi-code approach is standard practice for tech-enabled tourism businesses. See our KBLI 2025 IT Services Guide for the complete breakdown of technology codes.
Using 79990 positions your business as a platform, not an operator. This has significant implications for liability. A platform that connects tourists with independent tour operators bears different legal responsibilities than a tour operator running its own excursions. However, Indonesian regulators are increasingly scrutinizing platforms that exercise operational control over the services listed — if you set prices, mandate standards, and control the customer relationship, you may be functionally operating as a tour operator regardless of your KBLI code.
Tour guide services occupy a unique position in the tourism KBLI landscape. While most tourism codes are low risk, guide services carry medium risk classification — reflecting the Indonesian government's view that guides directly represent the country's culture, heritage, and visitor experience.
This code covers businesses that provide licensed tour guide services. The medium risk classification means:
For foreign investors, the practical implication is that you can own a tour guide company (100% PMA is allowed), but the individual guides working for you must meet Indonesian certification standards. This is a business where your operational team matters as much as your corporate structure.
Distinct from tour guides, tourism interpreters provide language services for tourists without the full guiding role. This code is low risk — reflecting the simpler scope of service. If your business provides translation and interpretation services specifically for the tourism sector (not general translation, which falls under different codes), 79922 is appropriate.
Tour guiding in Bali carries cultural weight that does not exist in most other markets. Guides interpret sacred temples, explain Hindu-Balinese ceremonies, and lead visitors through communities where tourism and tradition intersect daily. The medium risk classification for 79921 reflects the government's intent to maintain quality control over who represents Bali's culture to the world.
Foreign-owned guide companies that invest in proper training, certification, and cultural sensitivity consistently outperform those that treat guiding as a commodity service. The regulation, while adding compliance cost, also creates a quality barrier that benefits serious operators.
Two codes cover the business of providing tourism information — a niche that ranges from traditional visitor centers to digital content platforms.
Low risk, 100% PMA. Covers general tourism information services: visitor bureaus, tourism desks, information kiosks, and similar operations that help tourists navigate destinations, find services, and plan activities. If you are running a tourism information center in Ubud or operating an information desk at a shopping complex, this is your code.
Medium risk, 100% PMA. More specific than 79911, this covers information services tied to particular tourist attractions — waterfall guides, temple visit coordination, national park information services. The medium risk reflects the closer relationship to specific sites, which may involve coordination with local authorities and site management.
The most successful tourism businesses in Bali rarely operate under a single KBLI code. The natural business logic of tourism means that a tour operator also runs a restaurant, a travel agent also manages villas, and a booking platform also offers accommodation. KBLI 2025 accommodates this through multi-code registration.
Here are the most practical combinations for Bali tourism businesses:
Tour Operator + Accommodation:
Tourism + F&B:
Platform + Multiple Services:
For the complete breakdown of accommodation codes, see our KBLI 2025 Hospitality Guide. For F&B codes, see our KBLI 2025 Food & Beverage Guide.
When registering a PT PMA with multiple KBLI codes, the highest risk level among your codes determines your overall compliance tier. If you combine 79111 (low risk) with 79121 (medium risk), your company faces medium-risk scrutiny across the board. This means choosing codes strategically — do not add medium or high-risk codes unless your business genuinely requires them.
Each KBLI code listed in your company's notarial deed (Akta Pendirian) must correspond to an actual business activity. Listing codes speculatively "just in case" can trigger questions during compliance audits. Register the codes you need now, and amend later if your business expands.
For foreign entrepreneurs considering Bali, tourism codes offer the lowest barrier to entry into the island's core economy. Here is why:
Many of the most successful foreign-owned businesses in Bali started with a single tourism KBLI code and expanded from there. A dive shop that began as a tour operator now runs three hotels. A travel agency that started booking airport transfers now manages a fleet of 50 vehicles and a villa portfolio. The tourism codes are the entry point; the ecosystem is the opportunity.
Two codes in the tourism range cover religious travel — specifically Umroh (minor Islamic pilgrimage) and Haji Khusus (special Hajj pilgrimage) services:
The agent code (79112) is low risk, but the operator code (79122) is the only high-risk tourism code in the entire KBLI 2025 system. This reflects the heavy regulation around Hajj and Umroh services, which are overseen by the Ministry of Religious Affairs (Kemenag) with strict licensing, financial guarantee, and operational standards.
For most foreign investors in Bali, these codes are not relevant. But if you are considering religious travel services elsewhere in Indonesia, understand that 79122 triggers the highest level of government scrutiny, including pre-approval inspections, financial audits, and ongoing supervision.
Before filing, verify the live OSS (Online Single Submission) workflow for KBLI 2025 codes. The practical post-deadline approach:
Immediate remediation file:
Before filing or amendment:
Post-window verification:
For a broader view of the KBLI 2025 transition and what it means for Bali businesses, see our KBLI 2025 Bali Transformation Guide.
Operating tours under a travel agent code (79111) when you are actually designing and running your own packages means you are functioning as an unlicensed tour operator. The DGT's Coretax system compares your revenue patterns against benchmarks for your registered code — a "travel agent" reporting tour operator margins triggers automated audit flags.
Owning a tour guide company (79921) under PMA is legal, but your guides must still meet Indonesian professional certification standards. Hiring uncertified guides exposes your business to license revocation during compliance inspections. Invest in guide training and certification from day one.
If you are building a booking platform, 79990 (low risk) is almost certainly sufficient. Adding 79121 (medium risk tour operator) "just in case" elevates your entire company's risk tier without practical benefit. Start with the minimum codes you need and expand later.
Each KBLI code your company holds creates a separate tax benchmark profile. A company with 79111 (travel agent) and 56101 (restaurant) will be evaluated against benchmarks for both sectors. Ensure your accounting separates revenue streams to match each code's expected profile.
Bali's tourism sector offers some of the most accessible KBLI codes for foreign investors, but choosing the right combination of codes — and structuring your PT PMA to match — requires understanding both the regulatory framework and the practical business landscape. Bali Zero's company setup team handles PT PMA registration for tourism businesses daily, from solo travel agents to multi-code tourism-hospitality conglomerates.
Whether you are launching a dive tour operation in Amed, a luxury travel concierge in Seminyak, or a booking platform connecting tourists with local experiences across the island, we can map your business model to the optimal KBLI 2025 classification and manage the full registration process.
Visit balizero.com or ask Zantara directly for a personalized KBLI recommendation based on your specific tourism business plan.
| 79911 |
| Jasa Informasi Pariwisata |
| Tourism Information Services |
| Rendah (Low) |
| 100% |
| Tourism info centers, visitor bureaus |
| 79912 | Jasa Informasi Daya Tarik Wisata | Attraction Information Services | Sedang (Medium) | 100% | Attraction-specific information providers |
| 79921 | Jasa Pramuwisata | Tour Guide Services | Sedang (Medium) | 100% | Licensed tour guides — medium risk |
| 79922 | Jasa Interpreter Wisata | Tourism Interpreter Services | Rendah (Low) | 100% | Language interpreters for tourists |
| 79990 | Jasa Reservasi Lainnya YBDI YTDL | Other Reservation Services | Rendah (Low) | 100% | Online booking platforms, reservation systems |