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Tobacco cigarette wholesale distribution regulated product
KBLI 46335★ Gold-Tier Intel

Perdagangan Besar Rokok dan Tembakau

Perdagangan Besar Rokok dan Tembakau

🛒 Section G — Wholesale & Retail Trade

✅Open· 100% ForeignLow RiskDirect Match

Wholesale of tobacco and tobacco products — bulk B2B distribution of cigarettes (rokok kretek, rokok putih), cigars, cigarillos, rolling tobacco, shisha/hookah tobacco, e-cigarettes (vape devices and liquid), and other nicotine products to retailers, warungs, minimarkets, hotels, convenience stores, and duty-free outlets. This is one of Indonesia's most heavily regulated wholesale sectors, sitting at the intersection of excise tax law, health regulation, advertising restrictions, and import controls. The mandatory excise tax system (cukai) — with physical tax stamps (pita cukai) on every product — creates significant compliance infrastructure requirements for any wholesale operator.

Licensing & Requirements

What You Need

Risk LevelLow (Rendah)
License TypeNIB
ProcessingOtomatis
Foreign Ownership100% Open
AuthorityBKPM / OSS
PP28/2025 Licensing Data1 scale
Mikro, Kecil, Menengah, BesarLow RiskNIB⏱ OtomatisFiktif Positif
Post-License Obligations1
Menyampaikan laporan kegiatan usaha kepada Menteri Perdagangan

→ Submit periodic business activity reports to regulator

Step-by-step for a PT PMA tobacco wholesale distributor

1
PT PMA incorporation— notary deed, AHU registration; trading sector minimum IDR 10B stated (~3–5 weeks)
2
NIB via OSS— register on oss.go.id, select 46335, Rendah path; auto-issued (1–3 days)
3
NPPBKC (Nomor Pokok Pengusaha Barang Kena Cukai)— **CRITICAL MANDATORY STEP**: registration as an excisable goods operator with DJBC (Direktorat Jenderal Bea dan Cukai / Customs and Excise). Without NPPBKC, you CANNOT legally handle tobacco products in Indonesia. Application to the nearest Kantor Bea dan Cukai — typically 2–4 weeks
4
Pita cukai (tax stamps)— every cigarette pack, cigar, and tobacco product sold in Indonesia must bear a valid government tax stamp. As a wholesale distributor, you receive products already bearing pita cukai from manufacturers or licensed importers. Verifying and tracking pita cukai on your inventory is a legal obligation
5
BPOM registration for e-cigarettes/vaping liquid— Permenkes 28/2017 requires BPOM registration for vape/e-cigarette liquid (liquid contains nicotine = regulated health product). BPOM registration number must appear on packaging
6
Import permits for cigarettes— imported branded cigarettes (Marlboro, Dunhill, Camel) face strict import licensing; import quota from Kemendag + SNI compliance + cukai payment on import. High tariff barriers protect domestic brands
7
API-U— general import license from Kemendag if importing any tobacco products
8
Advertising compliance— PP 109/2012 and Permenkes 109/2012 impose severe restrictions:
9
STP Distributor/Agen (optional)— Kemendag registration
10
Laporan kegiatan usaha— periodic business activity reports (ongoing)

Typical total timeline

Minimum PT PMA capital

Authority

PMA
2020 → 2025

Direct match from KBLI 2020 (MATCH_LANGSUNG). Major post-2020 developments: (1) E-cigarette and vaping regulation has intensified — Indonesia formalized BPOM registration requirements for vape liquids under Permenkes 28/2017 framework; (2) Tobacco excise rates have increased significantly annually — cukai tembakau is now up to 57% of the retail price (Harga Pokok Penjualan) for certain product categories; (3) Plain packaging discussions have intensified at the Kemenkes level; (4) WHO FCTC pressure has led to tighter advertising enforcement including digital/social media.

Bali Intelligence

📦
Read Full Guide on Bali Zero↗

KBLI 2025 Retail & E-Commerce: Online Selling, Boutiques & Specialty Shops

kita.balizero.com
Foreign Workers

TKA Eligible Positions

Kepmenaker 228/2019 — Category 7: Perdagangan Besar

198 in category
1324Wholesale Trade ManagerManajer Perdagangan Besar
1324Supply Chain ManagerManajer Rantai Pasokan
1321General ManagerManajer Umum
2421Customs and Excise Compliance SpecialistSpesialis Kepatuhan Bea Cukai
3339Import Licensing and Documentation SpecialistSpesialis Perizinan Impor dan Dokumentasi
2421Regulatory Affairs ManagerManajer Urusan Regulasi
3339Distribution CoordinatorKoordinator Distribusi

Kepmen 228/2019 lists 198 TKA-eligible positions in this category. Selection optimized using ISCO classification methodology.

KEDUA Provision — Directors & Commissioners Exemption
Directors and Commissioners who do NOT manage personalia can work without being listed in the jabatan.
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Zantara AIOSS Intelligence System
Context46335
Wholesale tobacco in Indonesia? 46335 is the code — NIB auto-issued, but NPPBKC from Bea Cukai is the mandatory gate that unlocks legal operation. Cukai tembakau runs up to 57% of retail price. The PMA opportunity: premium cigar import for Bali's luxury hotel cigar lounges, where existing supply is thin and margins are real.