KBLI 73201★ Gold-Tier Intel

Market Research

Penelitian Pasar

🔬 Section M — Professional, Scientific & Technical

In Bali: a PT PMA cannot register this code

National procedure — does not apply to a PT PMA in Bali

In Bali this activity is reserved for MSMEs; a PT PMA (large enterprise) cannot register it. The national procedure below applies only to non-PMA operators.

✅Open· 100% nat'l · blocked in BaliLow RiskDirect MatchBlocked in Bali (risk-class moratorium)· medium conf.

Market research and public opinion polling - this covers studies on brand awareness, product evaluation, pricing strategies, and advertising impact. It includes both qualitative and quantitative research methodologies, conducting surveys via face-to-face interviews, mail, telephone, and direct observation.

Licensing & Requirements

What You Need

National procedure — does not apply to a PT PMA in Bali

The licensing path below is the national procedure, valid for a foreign-owned company outside Bali (e.g. Jakarta). In Bali, this activity is currently blocked for a PT PMA under the 13 May 2026 moratorium — OSS risk at scale Besar is Rendah/Menengah-Rendah on every scope → blocked by Bali moratorium 13 May 2026. See the Bali status badge above before planning a Bali setup.

Risk LevelLow (Rendah)

License TypeNIB

ProcessingInstant

Foreign Ownership100% nat'l · blocked in Bali

AuthorityBKPM / OSS

PP28/2025 Licensing Data4 scales

Business scale:

MikroLow RiskNIB⏱ Otomatis

Post-License Obligations1

Menyampaikan laporan kegiatan usaha kepada Menteri Perdagangan

→ Submit periodic business activity reports to regulator

Company incorporation— PT PMDN / CV / Perorangan (local, WNI) — notary deed, AHU registration

NIB via OSS— register on oss.go.id, select this code, issued automatically (1–3 days)

Submit business activity reports— post-license obligation

Authority

PMA

2020 → 2025

Unchanged from KBLI 2020 — direct match.

Bali Intelligence

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Read Full Guide on Bali Zero↗

KBLI 2025 Creative Industry: Design, Photography, Film, Gaming & Content

kita.balizero.com

Complementary Codes

Common Questions

Can foreigners operate a market research business in Indonesia?

Nationally yes — but NOT in Bali. KBLI 73201 (Penelitian Pasar) is TERBUKA (100% foreign ownership) at the national level, but a PT PMA currently cannot register it in Bali (reserved for UMKM / 2026 moratorium). OSS risk at scale Besar is Rendah/Menengah-Rendah on every scope → blocked by Bali moratorium 13 May 2026 Outside Bali it is open to a PT PMA with no local partner required.

What license is required for KBLI 73201?

KBLI 73201 has a Rendah risk classification. Required license: NIB. Processing time: Otomatis.

What is KBLI 73201?

KBLI 73201 is the Indonesian business classification code for "Penelitian Pasar" (Market Research). It falls under Section M of KBLI 2025, the Indonesian Standard Industrial Classification updated by BPS (Regulation 7/2025). The June 2026 KBLI 2025 transition window has closed; operators should verify the code's current OSS/NIB treatment before relying on it for licensing, reporting, or amendments.

How did KBLI 73201 change from KBLI 2020 to 2025?

KBLI 73201 was mapped from previous code 73201 (KBLI 2020). This is a direct match — the code number and scope remained the same. The June 2026 KBLI 2025 transition window has closed. If an NIB still relies on legacy KBLI 2020 mappings, treat the migration as overdue and verify/remediate the OSS record before new license applications, amendments, LKPM, import approvals, or investor/worker sponsorship.

Related Codes

73202Section M★

Public Opinion Polling

Jajak Pendapat Opini Publik

→

Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk

73100Section M★

Advertising

Aktivitas Periklanan

→

Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk

73300Section M★

Public Relations

Aktivitas Kehumasan

→

Reserved for MSME — closed to PT PMA✅Open· 100% nat'l · blocked in BaliLow Risk

72202Section M

Humanities R&D

Penelitian dan Pengembangan Humaniora

→

Registrable in Bali✅Open· 100% Foreign

74111Section M

Transport & Machinery Design

Aktivitas Desain Alat Transportasi dan Permesinan

→

Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliMedium-Low Risk

72201Section M★

Social Science R&D

Penelitian dan Pengembangan Ilmu Pengetahuan Sosial

→

Registrable in Bali✅Open· 100% Foreign

🏢

Ready to register this business?

Bali Zero handles PT PMA setup, KBLI registration, NIB, and all licensing for KBLI 73201.

PT PMA Setup

IDR 20.000.000

Company registration, KBLI, NIB, domicile

Virtual Office

IDR 5.000.000

Legal address for your PT PMA in Bali

5,000+ companies registered since 2020

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Market Research

Penelitian Pasar

🔬 Section M — Professional, Scientific & Technical

In Bali: a PT PMA cannot register this code

National procedure — does not apply to a PT PMA in Bali

In Bali this activity is reserved for MSMEs; a PT PMA (large enterprise) cannot register it. The national procedure below applies only to non-PMA operators.

✅Open· 100% nat'l · blocked in BaliLow RiskDirect MatchBlocked in Bali (risk-class moratorium)· medium conf.

What You Need

National procedure — does not apply to a PT PMA in Bali

Risk LevelLow (Rendah)

License TypeNIB

ProcessingInstant

Foreign Ownership100% nat'l · blocked in Bali

AuthorityBKPM / OSS

PP28/2025 Licensing Data4 scales

Business scale:

MikroLow RiskNIB⏱ Otomatis

Post-License Obligations1

Menyampaikan laporan kegiatan usaha kepada Menteri Perdagangan

→ Submit periodic business activity reports to regulator

Company incorporation— PT PMDN / CV / Perorangan (local, WNI) — notary deed, AHU registration

NIB via OSS— register on oss.go.id, select this code, issued automatically (1–3 days)

Submit business activity reports— post-license obligation

Authority

PMA

2020 → 2025

Unchanged from KBLI 2020 — direct match.