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Exa: xpnd.co.id
Bali Zero handles visas, company setup, tax and property compliance in Indonesia. Ask us directly on WhatsApp.
Chat with Bali Zero on WhatsAppIndonesia's Directorate General of Taxation (DJP) has long sought to close the tax gap in the rapidly expanding e-commerce sector. PMK 37/2025 — Perat
Indonesia's Directorate General of Taxation (DJP) has long sought to close the tax gap in the rapidly expanding e-commerce sector. PMK 37/2025 — Peraturan Menteri Keuangan Number 37 of 2025 — represents the Ministry of Finance's latest codification of rules governing how marketplace platforms must collect, report, and remit taxes on behalf of the sellers and service providers operating through their systems.
Under the framework, designated marketplace platforms are required to register as appointed tax collectors (pemungut pajak) with the DJP. Once designated, these platforms assume the obligation to collect Value Added Tax (PPN) at the standard rate of 11 percent on eligible transactions, as well as to withhold income tax (PPh) from seller revenues according to applicable schedules. The collected amounts must be remitted to the state treasury on a periodic basis, accompanied by detailed reporting documentation.
The regulation distinguishes between domestic marketplace operators — platforms physically based and registered in Indonesia — and offshore platforms that generate revenue from Indonesian consumers without a permanent local establishment. Both categories face obligations, though the enforcement mechanisms differ. Foreign platforms meeting defined transaction or revenue thresholds must register with DJP and comply with collection mandates or risk being blocked from accessing Indonesian internet infrastructure.
For sellers, PMK 37/2025 means that gross transaction values will be reduced at source before proceeds are disbursed. The withheld amounts typically constitute a prepayment or credit against the seller's final annual tax liability, but sellers must still file returns and reconcile amounts. Sellers who are not registered taxpayers (non-NPWP holders) face higher withholding rates as a compliance incentive.
The regulation also addresses cross-border transactions more explicitly than predecessor rules, targeting the importation of goods facilitated through marketplace logistics integration. Customs and tax treatment of these flows is brought within the PMK's scope, tightening a historically porous channel for under-declared goods entering the Indonesian market.
PMK 37/2025 is Indonesia's most structured attempt yet to make the digital economy fiscally legible. For our clients — whether they are founders building e-commerce businesses, consultants selling dig
ital services, or investors with revenue-generating assets on platform channels — this regulation changes the compliance baseline significantly.
The most immediate practical consequence is that marke
tplace income is now tracked at source. DJP receives transaction-level data directly from platforms, making it considerably harder to underreport e-commerce revenue on annual returns. Clients who have been treating marketplace income informally should treat this regulation as a hard deadline to get clean.
Foreign sellers operating through Indonesian marketplaces without an NPWP (tax identification number) or without a formal Indonesian legal entity will face punitive withholding rates and may struggle to reclaim credits. We consistently advise clients in this position to either establish a PT PMA or a representative presence, or to ensure their cross-border arrangements are structured correctly. The window for informal compliance is narrowing fast.
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