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E-commerce platform digital marketplace online shopping
KBLI 47901★ Gold-Tier Intel

Online Retail Platform

Platform Digital Intermediasi Perdagangan Eceran

🛒 Section G — Wholesale & Retail Trade

✅Open· 100% ForeignLow RiskAggregated

Digital marketplace platform for retail intermediation — operating an e-commerce platform, website, or mobile app that connects third-party buyers and sellers for retail transactions, earning a commission or fee from the transaction without ever taking ownership of the goods sold. This is the Tokopedia, Shopee, Bukalapak, or Airbnb model: the platform facilitates; the individual sellers own the inventory. If your platform lists products from multiple independent vendors and earns per transaction, this is the code. Contrast: if you sell your own goods online (D2C), that is 47909.

Licensing & Requirements

What You Need

Risk LevelLow (Rendah)
License TypeNIB
ProcessingOtomatis
Foreign Ownership100% Open
AuthorityBKPM / OSS
PP28/2025 Licensing Data1 scale
Mikro, Kecil, Menengah, BesarLow RiskNIB⏱ OtomatisFiktif Positif
Post-License Obligations1
Menyampaikan laporan kegiatan usaha kepada Menteri Perdagangan

→ Submit periodic business activity reports to regulator

Step-by-step for a PT PMA digital marketplace platform

1
PT PMA incorporation— notary deed, AHU registration; tech/digital sector minimum capital IDR 10B stated (~3–5 weeks)
2
NIB via OSS— register on oss.go.id, select 47901, Rendah path; auto-issued (1–3 days)
3
PSE registration at Kominfo— submit via pse.kominfo.go.id; documents: company identity (NIB, akta), platform description, system architecture overview, data flow documentation. Timeline: 1–2 weeks for standard platforms
4
Data localization compliance— under PP 71/2019 and UU PDP 2022: user personal data of Indonesian citizens must be stored on servers within Indonesian territory, or a copy maintained domestically
5
Data Protection Officer (DPO)— UU PDP 2022 requires a designated DPO for platforms processing personal data at scale
6
PB UMKU per product category (if applicable)— if your marketplace handles regulated goods (cosmetics, food, medicines), your platform-level governance over listed products may be scrutinized
7
Laporan kegiatan usaha— periodic business activity reports to Kemendag
8
OJK compliance (if fintech features)— if your platform includes buy-now-pay-later, escrow, or payment processing beyond a standard payment gateway, OJK licensing may apply separately

Typical total timeline

Minimum PT PMA capital

Authority

PMA
2020 → 2025

MATCH_CON_AGGREGAZIONE — consolidated from multiple KBLI 2020 codes covering digital commerce intermediation into a single modernized 47901 framework. The PP 71/2019 PSE obligation and UU PDP 2022 data protection requirements are the most significant developments since KBLI 2020.

Bali Intelligence

🛍
Read Full Guide on Bali Zero↗

KBLI 2025 Retail & E-Commerce: Online Selling, Boutiques & Specialty Shops

kita.balizero.com
Foreign Workers

TKA Eligible Positions

Kepmenaker 228/2019 — Category 16: Perdagangan Besar & Eceran

181 in category
1321Operational ManagerManajer Operasional
1324Purchasing ManagerManajer Pembelian
1321General ManagerManajer Umum
1324Procurement ManagerManajer Pengadaan
1324Technical ManagerManajer Teknis
3115Mechanical AdvisorPenasihat Permesinan
3115Machine Maintenance AdvisorPenasihat Perawatan Mesin
3113Electrical AdvisorPenasihat Kelistrikan
2144Mechanical EngineerAhli Mesin
2144Mechanical Maintenance EngineerAhli Perawatan Mesin

Kepmen 228/2019 lists 181 TKA-eligible positions in this category. Selection optimized using ISCO classification methodology.

KEDUA Provision — Directors & Commissioners Exemption
Directors and Commissioners who do NOT manage personalia can work without being listed in the jabatan.
Complementary Codes

Related Codes

47909Section G★

Other Retail Intermediary

Jasa Intermediasi Perdagangan Eceran Lainnya

→
✅Open· 100% ForeignLow Risk
46100Section G★

Wholesale Commission Agent

Perdagangan Besar atas Dasar Balas Jasa (fee) atau

→
✅Open· 100% ForeignLow Risk
46201Section G★

Perdagangan Besar Padi dan Palawija

Perdagangan Besar Padi dan Palawija

→
✅Open· 100% ForeignLow Risk
46202Section G

Perdagangan Besar Buah yang Mengandung Minyak

Perdagangan Besar Buah yang Mengandung Minyak

→
✅Open· 100% ForeignLow Risk
46203Section G★

Perdagangan Besar Bunga dan Tanaman Hias

Perdagangan Besar Bunga dan Tanaman Hias

→
✅Open· 100% ForeignLow Risk
46204Section G

Perdagangan Besar Tembakau Rajangan

Perdagangan Besar Tembakau Rajangan

→
✅Open· 100% ForeignLow Risk
Zantara AIOSS Intelligence System
Context47901
Building an e-commerce marketplace in Indonesia? 47901 is NIB-only, auto-issued — but PSE registration at Kominfo and UU PDP 2022 data compliance are non-negotiable. Miss either and your platform gets blocked. Let me walk you through both.