KBLI 47901★ Gold-Tier Intel

Online Retail Platform

Platform Digital Intermediasi Perdagangan Eceran

🛒 Section G — Wholesale & Retail Trade

In Bali: open to a PT PMA

✅Open· 100% ForeignLow RiskAggregatedConditional in Bali — depends on declared scope· medium conf.

Digital marketplace platform for retail intermediation — operating an e-commerce platform, website, or mobile app that connects third-party buyers and sellers for retail transactions, earning a commission or fee from the transaction without ever taking ownership of the goods sold. This is the Tokopedia, Shopee, Bukalapak, or Airbnb model: the platform facilitates; the individual sellers own the inventory. If your platform lists products from multiple independent vendors and earns per transaction, this is the code. Contrast: if you sell your own goods online (D2C), that is 47909.

Licensing & Requirements

What You Need

Risk LevelLow (Rendah)

License TypeNIB

ProcessingInstant

Foreign Ownership100% Open

AuthorityBKPM / OSS

PP28/2025 Licensing Data11 scales

Business scale:

MikroLow RiskNIB⏱ Otomatis

Post-License Obligations1

Menyampaikan laporan kegiatan usaha kepada Menteri Perdagangan

→ Submit periodic business activity reports to regulator

Step-by-step for a PT PMA digital marketplace platform

Company incorporation— PT PMDN / CV / Perorangan (local, WNI) — notary deed, AHU registration

NIB via OSS— register on oss.go.id, select 47901, Rendah path; auto-issued (1–3 days)

PSE registration at Kominfo— submit via pse.kominfo.go.id; documents: company identity (NIB, akta), platform description, system architecture overview, data flow documentation. Timeline: 1–2 weeks for standard platforms

Data localization compliance— under PP 71/2019 and UU PDP 2022: user personal data of Indonesian citizens must be stored on servers within Indonesian territory, or a copy maintained domestically

Data Protection Officer (DPO)— UU PDP 2022 requires a designated DPO for platforms processing personal data at scale

PB UMKU per product category (if applicable)— if your marketplace handles regulated goods (cosmetics, food, medicines), your platform-level governance over listed products may be scrutinized

Laporan kegiatan usaha— periodic business activity reports to Kemendag

OJK compliance (if fintech features)— if your platform includes buy-now-pay-later, escrow, or payment processing beyond a standard payment gateway, OJK licensing may apply separately

Typical total timeline

Minimum PT PMA capital

Authority

PMA

2020 → 2025

MATCH_CON_AGGREGAZIONE — consolidated from multiple KBLI 2020 codes covering digital commerce intermediation into a single modernized 47901 framework. The PP 71/2019 PSE obligation and UU PDP 2022 data protection requirements are the most significant developments since KBLI 2020.

Bali Intelligence

🛍

Read Full Guide on Bali Zero↗

KBLI 2025 Retail & E-Commerce: Online Selling, Boutiques & Specialty Shops

kita.balizero.com

Foreign Workers

TKA Eligible Positions

Kepmenaker 228/2019 — Category 16: Perdagangan Besar & Eceran

181 in category

1321Operational ManagerManajer Operasional

1324Purchasing ManagerManajer Pembelian

1321General ManagerManajer Umum

1324Procurement ManagerManajer Pengadaan

1324Technical ManagerManajer Teknis

3115Mechanical AdvisorPenasihat Permesinan

3115Machine Maintenance AdvisorPenasihat Perawatan Mesin

3113Electrical AdvisorPenasihat Kelistrikan

2144Mechanical EngineerAhli Mesin

2144Mechanical Maintenance EngineerAhli Perawatan Mesin

Kepmen 228/2019 lists 181 TKA-eligible positions in this category. Selection optimized using ISCO classification methodology.

KEDUA Provision — Directors & Commissioners Exemption

Directors and Commissioners who do NOT manage personalia can work without being listed in the jabatan.

Complementary Codes

Common Questions

Can foreigners operate a online retail platform business in Indonesia?

Yes. KBLI 47901 (Platform Digital Intermediasi Perdagangan Eceran) is TERBUKA — open to 100% foreign ownership via PT PMA. No local Indonesian partner required.

What license is required for KBLI 47901?

KBLI 47901 has a Rendah risk classification. Required license: NIB. Processing time: Otomatis.

What is KBLI 47901?

KBLI 47901 is the Indonesian business classification code for "Platform Digital Intermediasi Perdagangan Eceran" (Online Retail Platform). It falls under Section G of KBLI 2025, the Indonesian Standard Industrial Classification updated by BPS (Regulation 7/2025). The June 2026 KBLI 2025 transition window has closed; operators should verify the code's current OSS/NIB treatment before relying on it for licensing, reporting, or amendments.

How did KBLI 47901 change from KBLI 2020 to 2025?

KBLI 47901 was mapped from previous codes 47911, 47991 (KBLI 2020). Multiple 2020 codes were merged into this single 2025 code. The June 2026 KBLI 2025 transition window has closed. If an NIB still relies on legacy KBLI 2020 mappings, treat the migration as overdue and verify/remediate the OSS record before new license applications, amendments, LKPM, import approvals, or investor/worker sponsorship.

Related Codes

47909Section G★

Other Retail Intermediary

Jasa Intermediasi Perdagangan Eceran Lainnya

→

Conditional in Bali — depends on declared scope✅Open· 100% ForeignLow Risk

47833Section G

Motorcycle Parts & Accessories Retail

Perdagangan Eceran Suku Cadang Sepeda Motor dan Aksesorinya

→

Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk

47832Section G

Used Motorcycle Retail

Perdagangan Eceran Sepeda Motor Bekas

→

Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk

47831Section G★

New Motorcycle Retail

Perdagangan Eceran Sepeda Motor Baru

→

Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk

47820Section G★

Car Parts & Accessories Retail

Perdagangan Eceran Suku Cadang dan Aksesori Mobil

→

Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk

47812Section G★

Used Car Retail

Perdagangan Eceran Mobil Bekas

→

Blocked in Bali (risk-class moratorium)✅Open· 100% nat'l · blocked in BaliLow Risk

🏢

Ready to register this business?

Bali Zero handles PT PMA setup, KBLI registration, NIB, and all licensing for KBLI 47901.

PT PMA Setup

IDR 20.000.000

Company registration, KBLI, NIB, domicile

Virtual Office

IDR 5.000.000

Legal address for your PT PMA in Bali

5,000+ companies registered since 2020

Get started on WhatsApp

What You Need

Risk LevelLow (Rendah)

License TypeNIB

ProcessingInstant

Foreign Ownership100% Open

AuthorityBKPM / OSS

PP28/2025 Licensing Data11 scales

Business scale:

MikroLow RiskNIB⏱ Otomatis

Post-License Obligations1

Menyampaikan laporan kegiatan usaha kepada Menteri Perdagangan

→ Submit periodic business activity reports to regulator

Step-by-step for a PT PMA digital marketplace platform

Company incorporation— PT PMDN / CV / Perorangan (local, WNI) — notary deed, AHU registration

NIB via OSS— register on oss.go.id, select 47901, Rendah path; auto-issued (1–3 days)

Data localization compliance— under PP 71/2019 and UU PDP 2022: user personal data of Indonesian citizens must be stored on servers within Indonesian territory, or a copy maintained domestically

Data Protection Officer (DPO)— UU PDP 2022 requires a designated DPO for platforms processing personal data at scale

PB UMKU per product category (if applicable)— if your marketplace handles regulated goods (cosmetics, food, medicines), your platform-level governance over listed products may be scrutinized

Laporan kegiatan usaha— periodic business activity reports to Kemendag

OJK compliance (if fintech features)— if your platform includes buy-now-pay-later, escrow, or payment processing beyond a standard payment gateway, OJK licensing may apply separately